In the world of business education we have nurtured a conflict. Business and
Entrepreneurship - we have always thought of innovation and creativity, ability
to pursue an idea, a dream, with steadfast commitment and dedication, to
surmount resource obstacles for success. Management on the other hand is
projected as an assortment of tools and techniques to facilitate decision
making under varied conditions of uncertainty and constraints aimed at
optimizing. The genesis of the conflict lies here.
Business School graduates entering multinational corporate or family
businesses, encounter expectations bordering the impossible - euphemistically
termed stretch - where problem solving or decision making processes hit a road
block. The expectation at that time is, "Think of the company as if it is yours
and your personal survival depends on it". Thus the young professional is
expected to demonstrate innovation, creativity and an entrepreneurial mindset.
Competition is making this need more acute and hence our corporate managers are
expected to be entrepreneurial in their outlook as well. Conventional wisdom
dilutes this to just a leadership issue and pretend to be building
entrepreneurship by exposing students to courses on leadership and creativity.
The art and craft of entrepreneurship is missed out.
The pain, tribulations and joy of enterprise creation need to be
integrated into management education in the programme itself, irrespective of
how the career of the management graduate unfolds. It is incorrect to confine
entrepreneurial learning to only those looking out to start a new enterprise,
but widen it to even those who want to build a career as professional managers.
With the changing dynamics of business, large corporations and family run
enterprises are looking for professional managers who combine strategic
thinking with business acumen. The entrepreneurial mindset consists of an
intense desire to capture opportunities by leveraging strengths, a high degree
of ownership of action and ability to generate choices which are not located in
resource constraints but are driven by opportunities. Total involvement implies
an intense awareness of internal realities of the organization with the
opportunities offered by the world. This involvement is essential irrespective
of whether he is a corporate manager, part of the family business or a start-up
entrepreneur.
Pearl School of Business has set about to develop business
leaders who are professional managers with an entrepreneurial mindset. The
unique Curriculum is specially designed in collaboration with Babson College,
USA with this objective. The programmes provide an opportunity to students to
experience and understand the behavioural anchors of running a business.
Pearl School of Business management education will create three
distinct types of Business Leaders:
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Corporate Entrepreneurial Leaders: Individuals who wish to join large
corporations and have acquired the knowledge and skills to manage all aspects
of the organizational business and make it successful. They will be the
Corporate Entrepreneurial Leaders.
-
Family Business Leaders: Individuals who wish to join Family run Businesses and
lead in its expansion, diversification and growth and improve the performance
parameters at all levels.
-
First Generation Entrepreneurial Leaders: Qualified, confident and
knowledgeable individuals who wish to become first generation Entrepreneurs and
employers rather than becoming an employee. Who see an business opportunity,
have a dream and are ready to take risk and stake their resources for
establishing a new enterprise.
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