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Structure

PSB Bachelor of Business Administration programme incorporates a modular approach to emphasize practical applicability of management concepts. The modules will, on a live Experiential basis, demonstrate to the students the different stages of a business as well as its functional elements through a project. At an integrated level the project would offer a cohesive and tangible construct towards creating enterprise from opportunity as a learning framework.

The programme is divided into three years and each year has two semesters. Each of the semesters has three modules and each module integrates diverse elements of business enterprise activity.

BBA course contents are developed in cooperation with the faculty of Babson, NTU and SRCC. Faculty from these institutions will be involved in teaching BBA courses. Click here for courses taught in BBA.

The BBA programme is an important part of PSB's mission to develop entrepreneurial talent. They become business leaders who are globally competitive and socially responsible. It is the stage in which students learn intelligent execution of business functions, independent analysis of business situations and critical thinking about new developments in the business world.

Course Structure

The three year BBA (Bachelor of Business Administration) programme would run in six semesters as follows:

Semester	Period			Modules covered
First	July	-	December	310, 311 & 312
Second	January	-	May	313, 314 & 315
Third	July	-	December	320, 321 & 322
Fourth	January	-	May	323, 324 & 325
Fifth	July	-	December	330, 331 & 332
Sixth	January	-	May	333, 334 & 335

First Year

In the first year the modules cover basic concepts and theories related to business and its linkages with the environment. It also prepares the student to acquire basic skills to be functional in business. The student can thus carry out basic business functions thoughtfully.

Module	Title	Courses	Credits
310	Basic Enterprise Concepts	3101 Economics of the Firm 3102 Accounting for Business 3103 Business Statistics	7 7 6
311	Enterprise Theories	3111 Entrepreneurship 3112 Finance for Business 3113 Marketing Products and Services	7 7 6
312	Executive Skills-1	3121 IT Skills 3122 Written Communication 3123 Oral Communication	7 7 6
313	Business & Society	3131 History of Business in India 3132 Sociology of Work, Knowledge and Technology 3133 Philosophy & Culture	7 7 6
314	Business & Technology	3141 Scientific Method 3142 Technology for Development 3143 Environment and Ecology	7 7 6
315	Organization of Business	3151 Forms of Business 3152 Business Models 3153 Organization Structure	7 7 6

Second Year

The modules and courses in the second year focus on the global dimension and the ground level operation of business in the given environment of a country (India being the home environment for most of the students, we cover India-specific courses). The practice of skills moves one step higher towards intelligent functioning as a business executive. Thus at the end of the second year students would be able to effectively participate in the practical functioning of real enterprises and also think of the complex issues in real life.

Module	Title	Courses	Credits
320	Global Environment	3201 Commercial Geography 3202 International Trade Concepts 3203 International Trade - Institutions	7 7 6
321	Business Environment	3211 Macro Economics 3212 Theories of Competition and Strategy 3213 Regulatory Environment	7 7 6
322	Executive Skills-2	3221 Decision Making 3222 Team Work 3223 Personal Selling	7 7 6
323	Business in India	3231 Contracts: Concept and Legislation 3232 Jt Stock Co.: Concept and Legislation 3233 Consumer Protection Acts	7 7 6
324	Technological Advancement	3241 Basic Concepts of Research 3242 Information Communication Technology and Impact on Business 3243 Intellectual Property Rights	7 7 6
325	Scale and Organization	3251 Management of HR 3252 Sales and Distribution 3253 Financing for Growth	7 7 6

Third Year

In the third year, the students get to work through the complex process of converting an opportunity into a business enterprise, thereby learning to deal with unstructured situations outside their control and ambiguities in giving shape to an entity within their control. This is a crucial part of the three year programme which prepares students to exercise their critical and creative faculties in dealing with new and emerging realities

Module	Title	Courses	Credits
330	Business Analysis	3301 Capital and Technology Investment 3302 Project Financing 3303 Market Analysis	7 7 6
331	Global Business	3311 Forms of International Business 3312 Forex Management 3313 International Marketing	7 7 6
332	Executive Skills-3	3321 Conflict Management 3322 Negotiations 3323 Career Planning	7 7 6
333	Business Leadership	3331 Business Houses in India 3332 Business Plan for Start-ups 3333 Theories of Leadership	7 7 6
334	Technology	3341 New Product Development 3342 ERP and CRM 3343 Innovations in Product, Service and Process	7 7 6
335	Change & Transformation	3351 Indian Political Environment 3352 Indian Socio-economic Environment 3353 Organisation Culture	7 7 6


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