Mr Prasad explained with the help of a Case Study the importance of understanding the heritage and DNA of a brand which influenced all aspects of Retail management such as selection and training of staff, IT policy, pricing, and types of promotion.  He talked of organizations that replenish stocks in 48 hours on the basis of daily reports of sales of particular products from all over the world.  An interesting sidelight was that there are international brands that spend on Community Development in the country of operation.  In one case the amount equals 1% of Sales.

Mr Prasad emphasized that we need to adopt in India leading edge practices of Mall management such as Store Mix and Zoning if we have to make big strides like the countries of South East Asia which adopted Organized Retail ahead of us.  Our advantage lies in the growing prosperity of our youth.